Friday, January 27, 2017
Realtor Delray Beach, FL
Watch on YouTube here: Realtor Delray Beach, FL
Via https://www.youtube.com/channel/UCyyEn0v4JdVFyI-kOKljrnA
Realtor Delray Beach, FL posted first on https://michaelfjoyner.blogspot.com/
Wednesday, January 25, 2017
Five Video Marketing Tips to Make your Content a Thumb Stopper
So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!
With so much video available, we’re ingesting smaller and smaller bits of information on our mobile devices. We have Snapchat, Instagram stories and Facebook live. Our newsfeeds are increasingly more video-focused - in fact, Mari Smith, a Facebook business ambassador, recently stated that within just five years our newsfeed will be 100% video.
So, whilst we do still read content, we normally only engage if it captures our attention within three seconds.
Now I know what you’re thinking. “Three secs?! Bloody millennials! Why won’t they interact with anything meaningful?” However, the fact is that people often interact online in strange and confusing ways (just look at all the Harambe memes!)
So if, like the majority of digital marketers, you have been rapidly adopting a video marketing strategy whilst also wondering “how to I get this to work?” - don’t worry. Here are some simple steps you can take to make great videos.
Engage your audience with a video marketing strategy
Facebook is really pushing hard on video marketing. In fact, video is now given priority ahead of written content, and granted two additional relevance points just because of its format. Basically, you need to get your content into video format alongside written efforts.
The key to an effective video is to make it compelling, useful and above all “thumb stopping.” This means that when you are scrolling through the endless cute cat videos and pictures of your friend’s kids, the video catches your eye and your thumb clamps down on it quick.
Read the full article here: https://www.sixandflow.com/marketing-blog/five-video-marketing-tips-to-make-your-content-a-thumb-stopper
With so much video available, we’re ingesting smaller and smaller bits of information on our mobile devices. We have Snapchat, Instagram stories and Facebook live. Our newsfeeds are increasingly more video-focused - in fact, Mari Smith, a Facebook business ambassador, recently stated that within just five years our newsfeed will be 100% video.
So, whilst we do still read content, we normally only engage if it captures our attention within three seconds.
Now I know what you’re thinking. “Three secs?! Bloody millennials! Why won’t they interact with anything meaningful?” However, the fact is that people often interact online in strange and confusing ways (just look at all the Harambe memes!)
So if, like the majority of digital marketers, you have been rapidly adopting a video marketing strategy whilst also wondering “how to I get this to work?” - don’t worry. Here are some simple steps you can take to make great videos.
Engage your audience with a video marketing strategy
Facebook is really pushing hard on video marketing. In fact, video is now given priority ahead of written content, and granted two additional relevance points just because of its format. Basically, you need to get your content into video format alongside written efforts.
The key to an effective video is to make it compelling, useful and above all “thumb stopping.” This means that when you are scrolling through the endless cute cat videos and pictures of your friend’s kids, the video catches your eye and your thumb clamps down on it quick.
Read the full article here: https://www.sixandflow.com/marketing-blog/five-video-marketing-tips-to-make-your-content-a-thumb-stopper
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